Last week, two things happened related to early stage architectural practices. Firstly, it was related to me how a young architect had started working with a larger practice because she was sick and tired of the overworking, underpaid and disorganised nature of the seemingly emerging practice that she was in. A practice that might be described as a social media icon. I then went to the Architeam Awards, and it was great. This is my favourite tribe of architects. Of course, as everyone knows I am positively biased towards Architeam after the RASP project.
It was a great party, and for those who know me I am trying to party as much as possible during this end of year architectural season, and it makes the AIA awards seem like a dreary and pompous affair with the alcohol. The Architeam awards are a fun, less formal and more casual party where everyone gets to mix and actually talk. No long drunken monologues form the small coterie of architects who get the awards all the time. Architeam is a diverse organisation with its base in the architectural community. It is a cooperative governed by a diverse elected board. This year there were six judges for all the awards categories, perhaps a better system than what the AIA does.
As my favourite professor once said to me, “just tell the practice students it’s all about the money.” As a small practitioner or any kind of practitioner for that manner, it is much cheaper to be involved in the Architeam awards than the AIA awards. They even have a Youtube clip by Bowerbird to help architects prepare their award for the mass media.
One of the more exciting awards was for the Contribution & Innovation Category. This Award is to recognise contribution and innovation to architecture beyond the design and production of buildings.
Commendations were jointly awarded to 4 entries in the Contribution and Innovation category: Accessibility in the Built Environment by Visionary (now that I am actually disabled I think Mary Anne Jackson is excellent): New Architects Melbourne (NAM) by New Architects Melbourne (NAM); Sydney Architecture Walks by Eoghan Lewis; and Our City Our Square campaign by Citizens for Melbourne – all contributed greatly to Australian Architecture in a variety of innovative ways.
It was great to see Our City Our Square campaign by Citizens for Melbourne get an award as well as (NAM) by New Architects Melbourne. I am not sure either of these groups would get an award in the AIA system.
Emerging Architects and Politics?
But lest you think this blog is just an Architeam love fest: one of the more interesting comments made to me by a winner on the evening is that “young architects are not interested in community advocacy and politics” and seemingly uninterested in being engaged in public advocacy.
Both of these tales, made me wonder if our young early-stage practices are making the same mistakes like those made in the past.
Mistake One: Not speaking out (plus mistake 1A misuse of social media)
A disengagement with urban and local politics motivated by the fear of not getting work if a particular practice or a group takes a position or a stand. Let me be savage and cynical, I am over the wishy-washy view of architecture with its comb-over of good intentions: sustainability, saccharine placemaking and a residue hipster style social media presence.
For some, it’s all about the emojis and the insta-likes. Oh, gee whiz, I just posted another exotic image of a long-lost fragment of brutalism. Let’s see some insta-images from architectural influencers that mess with people’s heads rather than saccharine gumpf (mistake 1A). I am over the mild-mannered, but a little bit quirky, modernism; you know a little bit Eamesy, the limed wash joineries, the laminated timber tables, the affectation of funny windows, the micro snapshots of architectural ephemera, and the cult of vibrant youth studio pictures. It looks all so perfect, but is it? How can it be perfect when everyone is getting overworked and underpaid.
It goes without saying that architects will not add value to public debates, or achieve a policy presence unless the emerging networks of young architects are more militant. Policy advocacy and militancy are sorely needed in the profession.
I don’t know what it is about the AIA that makes them so weak. Others would use harsher terms. Sure, I know lots of people on the various chapter councils. Many are excellent and notable architects. But maybe it’s something to do with governance, the lack of leadership and management capabilities, or the spineless devotion to not rocking the boat. Meanwhile, all of the other interest groups in our broader industry have no compunction in pushing their own agendas.
Mistake Two: The same old same old of traditional practice.
Small and newly formed practices have a chance to make it different. Practice culture is set in the first year of practice. Sure, small scavenger practices are all desperate to get jobs and survive. But overwork is not going to get you there. Have a business and marketing strategy and shit have an actual business plan. Get your practice organised with a few basic systems at the beginning of the practice. Basic business accounting systems, contact databases, timesheets and actual strategy.
Think about how you will manage staff and outline some goals. Pick up on a few managerial skills. Learn how to collaborate with others. Go and network and coffee with other people who are not architects even if that means not getting desperate about cutting your fees for that next miserable job. Talk to some of the marketing consultants who know the profession well. And for fuck’s sake don’t underpay, or overwork, your female staff members compared to your male staff.
All of this is about building your small practice infrastructure and capabilities ahead of time. Instead of falling into a miasma of panic, desperation and making it up as you go along.
The design studio cult of overwork, underpaying staff, long hours, bidding for low fees, should not be a part of the culture of newly emerging practices. Starting a practice is an opportunity to change this and set a new culture and explore new ways of doing architecture. The firm’s that do this now, without following the path of traditional practice culture, will be the ones that will survive and prosper in the future.
Getting back into it
If I was to start practice now, rather than when we did in the early to mid-90s, I would probably do it all differently, everything has changed, but its like we keep making the same mistakes.
Yep, even I would be up for starting a small practice and this time around I am thinking of a ground-up tribe of practitioners working collaboratively, with great governance, considered strategy and an activist architectural politics. Not only do we need ground-up professional organisations but we also need ground-up and community-based practices.
Let me know if you are up for it. I reckon a collaborative group of six to twelve architects (plus a few poets or painters or performance artists) would be enough to keep everyone employed and well as enough to quickly kick ass. The time of the traditional practice is over.