It’s not rocket science but too often data, information and Knowledge Management in architectural firms is not seen as high priority.
As a socio-material practice architecture concerns itself with embodying ideas in space. I will even stick my neck out and say, architecture actually has nothing to do with function.
For architects, in this day and age its all about the brand.
Architects are Misfits who dance across the silos of knowledge
Not seeing REM in person wasnt the end of the world.