Q: Why do Architects need to be better communicators? A: Because everyone is ripping us Architects off.

A few years back I got together with another architect who had also been to business school. We had the idea of looking at how we might develop a course about that would help corporate strategists and line managers understand the nuances, ambiguities and worth of design thinking, innovation ecosystems, prototyping, creative destruction, design methodologies, […]

Tribes, Warlords and Transformers: Which architectural practice are you?

After the last post, which focused on Australian Architects, I thought I would expand some of this apocalyptic thinking to the global system of architecture. Arguably, architecture is at an end because of the commodification of the services that architects provide. But the effect of neoliberal policies and market competition is more insidious than that. […]

Architects, Branding and Narcissistic Personality Disorder.

Things are in full swing here. The place is full of students and the bicycle park is full by the time I get in everyday. I am “under the pump” as they say and this may be why there were so many typos in the first posting of this.  Narcissistic Personality Disorder. As a profession […]