Q: Why do Architects need to be better communicators? A: Because everyone is ripping us Architects off.

A few years back I got together with another architect who had also been to business school. We had the idea of looking at how we might develop a course about that would help corporate strategists and line managers understand the nuances, ambiguities and worth of design thinking, innovation ecosystems, prototyping, creative destruction, design methodologies, […]

Surviving the Design Studio: Architectural Practice as a Design Knowledge Ecosystem.

For some practicing architects, there is the prevalent fantasy that they are valued for their knowledge. In this utopian world architects, with their unique generalist knowledge alongside an ability to drill down and easily grasp disciplinary detail, are employed just like management consultants. In this scenario, all the practicing architect has to do, rather than […]

Strategy and Design Thinking: Why architects need strategic thinking.

This blog explores the nexus between architectural design and strategy. I am thinking there will be more blogs on this subject to follow over the year.¬† Most architectural practices seem to lurch from crisis to crisis. In Australia most architects are small practitioners, juggling family commitments, trying desperately to maintain work life balance and at […]

Loathing the the bow-tied, botoxed yellow traced architect dandy: In search of a new brand strategy for Australian architecture.

This week I consider the necessity of taking a more spohisticated approach to branding the architectural profession. Recently a friend told me the story of visiting an eminent architect on the weekend in his specially designed holiday house. My friend was visiting with her partner, and another friend, a ¬†wealthy philanthropist who potentially had oodles […]