For architects, in this day and age its all about the brand.
The more efficient and profitable your firm is the more time you will have for design.
If we are to talk about different forms of practice then I think architects really need to abandon their pre-conceived notions of what practice is. There is no magic solution.
Q: Why do Architects need to be better communicators? A: Because everyone is ripping us Architects off.
A few years back I got together with another architect who had also been to business school. We had the idea of looking at how we might develop a course about that would help corporate strategists and line managers understand… Read More ›
For some practicing architects, there is the prevalent fantasy that they are valued for their knowledge. In this utopian world architects, with their unique generalist knowledge alongside an ability to drill down and easily grasp disciplinary detail, are employed just… Read More ›
This blog explores the nexus between architectural design and strategy. I am thinking there will be more blogs on this subject to follow over the year. Most architectural practices seem to lurch from crisis to crisis. In Australia most architects… Read More ›
Loathing the the bow-tied, botoxed yellow traced architect dandy: In search of a new brand strategy for Australian architecture.
This week I consider the necessity of taking a more spohisticated approach to branding the architectural profession. Recently a friend told me the story of visiting an eminent architect on the weekend in his specially designed holiday house. My friend… Read More ›