The design studio cult of overwork, underpaying staff, long hours, bidding for low fees, should not be a part of the culture of newly emerging practices.
Some architects still think a digital strategy is about getting onto Instagram.
They go negative, and the financial and emotional toll on themselves their families and their profession is enormous.
This last week or so at my graduate school of architecture the students were lining up for selfies with Bjarke when he came as a
The challenge for architects, is to adapt in a competitive global system that is increasingly flexible and indeterminate. This is a system where the project itself has, in a manner of speaking, disappeared.
Many architects fall into the trap of getting in a few new designers and fresh design ideas in the hope this will change the brand or how the firm is perceived.