Perhaps it will always be a perennial question for architects: Does it matter who we work for and who our patrons are? Does it matter where the money comes from?
For architects, in this day and age its all about the brand.
Not seeing REM in person wasnt the end of the world.
We have just had the Ecocity 2017 world summit or conference in my city. Al Gore came to speak about his work and he received an honorary doctorate from my university. I didn’t attend the conference but the spin round… Read More ›
I fear that the latest digital software dictates our design decisions without architects really thinking that much about it. Instead of jumping on the new great new BIM technology bandwagon we need a different debate. I worry that some of… Read More ›
After the last post, which focused on Australian Architects, I thought I would expand some of this apocalyptic thinking to the global system of architecture. Arguably, architecture is at an end because of the commodification of the services that architects… Read More ›
Things are in full swing here. The place is full of students and the bicycle park is full by the time I get in everyday. I am “under the pump” as they say and this may be why there were… Read More ›
One of my most popular posts in 2016 was the one about Bjarke Ingels being evil because he had hair. But then I thought what about Australian architects. How much hair do they have? What about their hair? How is… Read More ›
Loathing the the bow-tied, botoxed yellow traced architect dandy: In search of a new brand strategy for Australian architecture.
This week I consider the necessity of taking a more spohisticated approach to branding the architectural profession. Recently a friend told me the story of visiting an eminent architect on the weekend in his specially designed holiday house. My friend… Read More ›