ARCHITECTS VS. TRUMP-LIKE CLIENTS: Rising Up Against The Alien Overlords Known As Client.

As we start to get into 2018 many of us can see that Trump would be the worst kind of architectural client. But sadly, many clients have Trump like tendencies and this is a real problem for most architects. It is a particular problem for those architects who have to deal with clients with the resources to do large projects. Please note: I am always available to run a client education or design thinking workshop for your most evil and Trump-Like clients. 

Architects, apart from having to deal with Project Managers, without any idea of the complexities and nuances of design thinking, architects also have to deal with that other group of evil alien overlords: Trump-like clients.

Emotional Domestic clients


An Emotional Domestic Client 

Don’t get me wrong many clients are great, supportive trusting and generous in their relations with the architect. But many clients are problematic to the architect for a number of reasons which I will explain below. For small architectural projects, in particular residential projects client emotions can and tend to run high. In some ways this is understandable if the client has had no previous experience of building procurement or you are ripping off the back of their house, usually their largest asset, in order to make it better. In my experience domestic clients tend to flip out the most just after the demolition stage, or during framing stage prior to anything else being installed.

Large project clients

But my remarks here are directed to those architects with larger projects and clients. These are the clients who should know better. But, often they don’t and I want to outline some of the pathologies at play here. By larger clients I mean large companies, large public institutions, state or federal governments, not for profit agencies with turnovers exceeding not just millions, but hundreds of millions and even billions of dollars. There large projects spun out of these entities might include projects related to urban infrastructure, health or education.

7 Characteristics of Trump-like Clients 


I met a friend over January for a coffee who is a project manager in one of the larger entities. This person trained as an architect and then pursued a career in Project Management. By the end of her latte she had quickly outlined the characteristics of the dysfunctional, Trump-like Clients often found in these large organisations. These clients may be individuals, the may be CEOs, senior executives, line managers, so-called project managers with responsibilities, or worse still a committee of so-called stakeholders.

1. Dithering

Firstly, the dysfunctional client is always meddling. Mostly the process is additive. Adding a bit to the design here and there, a new material, a new subsidiary design concept, a new function, a new bit of technology, an increase in space allocation or a new stakeholder to be thrown into the project mix.

Sometimes this process goes back and forth, they alien client adds something and then takes it way in the next minute. These clients are not able to trust architectural expertise and will add and subtract things depending on who they have just spoken to.

These clients think that by doing this that they are actually managing effectively: But, they are not. These clients tend not to be able to cede control to others (until things go wrong of course) and the often have no overview or strategic insight into project timing or processes. They think that adding and subtracting in this way is about “refining” the project.

Dithering is time wasting and corrosive to a projects overall design strategy. With lots of client dithering, a project can bit by bit, end up being something completely contrary to its initial strategic intent.

In these situations architects need to assert control and get the client’s over-control  out of the project process as far as possible.

2. Indecisiveness


All projects have time and cost benchmarks. Despite myths to the contrary most architects have the benchmarks firmly stuck in their heads from project inception. In order to meet these decisions, decisions need to be made in a timely fashion.

Client indecisiveness, for whatever reason will slow things down. Often it is the result of procurement and design ignorance combined with the fear of being seen to do the wrong thing

Where there is more at stake for the client, for example a domestic client, decisions can be made quickly. For line manager or a senior executive in a large organisation, direct incentives do not apply because the projects outcomes will not impact the manager’s personal finances. Indecisiveness can easily be covered up by managers in large organisations, but it is essentially destructive to a project, if not self-destructive to the entity sponsoring the project.

Architects need to communicate clearly to clients when indecisiveness impedes project time and cost outcomes. This can be difficulty when it means telling your client that their own indecisive practices are screwing things up. But, if you don’t you are being set up to fail. 

3. Managing up

There worst and most dysfunctional of the clients are the ones that don’t really care about the project. In fact, they are more interested in managing up to their own overlords. What matters is not a great project but how this project is perceived. In other words, how project looks, both as a process and as an end result, to other client overlords is the most important this.

These clients don’t really care about effective client or stakeholder consultation, they don’t care about design (even though they say they might), they don’t care about effective and sensible project processes and workflows, they only care about how it looks to their own networks and political masters.

These are truly Trump-like clients Some of these client types are really more interested in the projects ability to be promoted across social media, once the project is complete, or as I recall in one instance, the executive manager more interested in hosting a dinner for their own managerial networks, to celebrate the project’s completion. Despite the fact that the manager had little to do with the building’s genesis or design.

Smart architects will use this syndrome to extract design leverage out of a client. Amoral architects will just go along with it out of political necessity.

4. Too many stakeholders


Too many stakeholders with no decision making governance in place. Stakeholder management and processes often ill defined. Without proper project governance and a process for managing stakeholders everything becomes a meeting; where nothing is decided and no leadership is exerted. Everyone feels good at the end of these meetings, they feel like they have done something. But actually they have done nothing.

I once pitched for a job which had 13 people on the selection committee. I should not have wasted my time and in the end no-one got the job because the committee couldn’t decide. There other extreme is when the managers make a pretence to “consult” with stakeholders but then make autocratic decisions. Usually the autocratic pathway leads to organisational resentment once the project is complete. Often it is the architect who then bears the brunt of post-occupancy dissatisfaction.

Effective client excellence means having effective and authentic organisational leadership. It means having an idea how to govern and consult with stakeholders and make decisions.

Architects need to be sure that they are dealing with the right stakeholders and this project is being managed by the organisation authentically. 

5. Turf war warriors  

Clients who don’t have the leadership ability to negotiate between different parts of their organisation. There extreme of this is those clients who use the project to gain organisational territory or power over other organisational groups and networks within the organisation. This usually has an impact on the resourcing an organisational entity can give a project. It may mean that as a result of territorial disputes and Architect is denied vital information that is vital to integrating design and construction elements as the project proceeds.

Architects need to make sure what the lines of project reporting and governance are in place between different sub-groups or organisational silos in an organisation. Architects need to be clear at the outset that they may need to gain information from across the organisation.  

6. Blame gamers


Architect Post Blame-Game

The client or the clients are so busy blaming each other that nothing gets done. The  extreme of this is that the Trump-like clients are so worried about cycles of blame, or getting, fired that they are not willing to take design risks, or risk anything. This really distorts the architects risk management process.

As an architect caught up in the vortex of blame eventually the cycle will come to you. There is no easy solution to this one. 

7. Zero Design and Procurement Knowledge

It’s great when the project manager is an economist, or has background in accounting and management consulting, or nursing and health and really now idea about urban design, architectural design, or bottom-up community development and consultation.

So, maybe worse still, are not the evil clients who know very little, but the ones who think they know about what architects to do, because they did their own house renovation once, or they have allied degree in maybe civil engineering or construction management.

Procurement pathways and options these days can be very complex. Making the right decisions about procurement in the early stages of a project is vital. There current community and political controversy over the Apple store at Federation Square is a case that reinforces this point. Clearly, for such a project, a procurement and decision-making process that was both lacking in transparency and did not build in community consultation, was bound to explode in the face of the Trump-like project sponsors and clients.

Time consuming as it is: Architects need to constantly communicate and educate clients about the entire process. Be wary of the clients who think they know stuff. 

Finally: What Architects should do ? 

The difficulty for architects when faced with these larger evil clients is then having to explain and communicate, in other words educate, to them the intricacies and risks involved in the complex process of making great architecture. Arguably, that’s why we need to have negotiation and organisational leadership skills as a core competency in our national competency standards. Or, as a post professional development option.

Not only do architects have to face the challenges of designing great architecture but they also have the challenges of educating and working around evil clients. Many, architects do these things all the time and as a result their design and project leadership skills are often more effective and authentic than the large clients they serve.

Rebranding the Architectural Firm: a brand framework for architects.

This week I spoke at the M-Pavilion and I got a little carried away talking about branding in relation to the Apple Store and Federation Square in Melbourne controversy. I will write more about that in coming weeks. But in the meantime, here is my first take at thinking about branding and architects.



In the wonderful world of digital advertising. The subject, tone and style of a campaign needs to be delivered to a customer within the first 9 seconds of a digital advertisement. But architectural branding is a different kind of beast. Architectural services are not a fast moving consumer good (FMCG), like a Mars, Bar, or a product that requires a simple pay wave transaction. Branding and the elements that constitute an architectural brand are a little more complicated.

The Problem: How to change your architectural brand

The lead times in running an architectural practice are quite long. Sometimes it may take a practice up to 10 years to achieve stable and less volatile income stream. But in my experience the branding of a firm is often set very quickly within the first few years.

Late last year a friend of mine said there were two types of larger architectural practices those with “family” brands and those with “corporate” brands. She wondered how do you change an architectural brand once it has been established? This made me think about what the elements of branding is for an architectural firms. Once that branding is set how might you then change it? In other words how do you change the branding of a firm that has been going for 10 years or more.

The Elements of Architectural Branding 


In my framework the three elements that make up an architectural brand are Knowledge Creation, Knowledge Delivery and Knowledge Style.

This is because I think a Knowledge Management approach is the best way to approach thinking about branding in architectural firms. Forget about the focus on designed objects. It is better to think about:

  • What design knowledge is being created?
  • Then, how is that design knowledge then delivered to clients and others?
  • Finally, and in doing the above, how is that design knowledge expressed in terms of an expression or style?

Knowledge Creation: What knowledge is created

You can see from the diagram that elements of this include the kind of architectural types your firm works, on or the size or scale of projects, the regions that you work in and create knowledge about, or the different kinds of expertise your firm is known for.

This may also be a proportion or mix of different elements.

Knowledge Pathways: How is knowledge delivered? 

 How you deliver this knowledge also contributes to your brand. Is your firm only interested in time or cost outcomes. Or maybe your firm is focused don generating concepts or iconic architecture. Or maybe it’s just about getting awards.

Knowledge Expression: How is knowledge expressed?  

 How your brand is expressed is also another aspect of this framework. Part of this is how an architectural firm creates knowledge that helps to brand its own clients.

  • Is it focused on informal styles where the firm does not have to structure the expression or aesthetics of design knowledge.
  • Or is design knowledge expressed somewhere in between. This is when the firm employs a mix of formal and informal signifiers and design knowledge to help brand groups or communities.
  • Or is the style of the brand, what I have termed high style, where the firm is focused on Iconic Symbolic Capital at a National or International Level? Where design knowledge is highly structure and bound by aesthetics.

Family vs. Corporate brands. 

Family brands are common in architectural practice. These are architectural firms that employ or hope to employ family members as leaders within the firm.

This has a number of advantages:

  • The value created by hard won financial stability over a long period of time stays within the firm.
  • Personal networks and connections vital to business can be maintained.
  • Succession problems are easily solved
  • Directors have more control, and incentive, over design decisions rather than giving these design decisions to managers.
  • In practice a “family” architectural brand might have this kind of mix.

The corporate branded architecture firm is different:

  • The brand may not be determined by a name associated with familiar and long standing networks or particular design approach.
  • Corporate style architects rely on the portfolio of projects within the firm.
  • The project portfolio, as whole then partly determines how the form is branded.
  • Managers, including designers, have more incentives to get projects which in turn determine the brand.

 Rebranding: the all important question. 

So if you need to change your brand or even rebrand your firm you can then look at this framework and decide which things you need to shift to achieve this. For example, a family brand wanting to be a corporate brand can see which elements to change.

In other words, the framework helps architects to decide which elements to change or transform and it also suggests that changing or rebranding necessitates changing more than just one element. Many architects fall into the trap of getting in a few new designers and fresh design ideas in the hope this will change the brand or how the firm is perceived. Or they think they can do it by, going after a new types of projects they havent done before, or by developing new types expertise.

It doesn’t really work like that because too often the other elements in the mix are not changed.

This is the first real post of 2018 and I would like to thank those of you who read and visited the site over January. Quite a few of the greatest hits posts from previous years were more popular than when they were first posted! The site has had a bit of a makeover and I am hoping to renovate it a little more in coming weeks.

Business Suits vs. Designers: Why architectural practice is going down the gurgler.


This was another popular blog post from the last year or so. Many readers contacted me to comment on the post. Most were in general agreement with the sentiments expressed in it. Re-reading it now, I am more emphatic in my thinking, and wonder how does a profession or a domain of knowledge expect to survive? Especially, if it gives no priority to educating its best and brightest about economics, finance, business strategy and management.  

Down the gurgler is Australian slang for: down the plug hole; something has failed; wasted (as effort, money, etc.); ruined, destroyed. 

Before you read this you may be interested in the:


At the 2106 ARCOM conference I attended I met a few other researchers working in the area of architectural services. One was from Western Australia and the other was from Delft. Delft is one of the largest and well regarded architecture schools in Europe. At Delft my friends there have a large EU research project looking at the nature of architectural services and their value. Whilst standing at our conference having a cup of tea one of them mused that architecture seemed to have a global ideology. I asked “What do you mean?” thinking that perhaps the counter is that architecture is something that is pretty much formed by what Kenneth Frampton called critical regionalism.

The great divide 

She went on to discuss that no matter where you went in the world in architecture there was always an insanely stupid divide between the creative designer’s and the so called “business” people of architecture. At her architecture school the “in-crowd” of design professors turn there nose up and reject the so called “business side” of architecture. I agreed and then thought more about it. This divide is contributing to the demise of the profession. It prevents big practices from integrating knowledge and going upstream; it cripples small practices because they often do not have the business skills needed to make them sustainable.

It’s not real until it’s real syndrome

This divisive refrain has often been driven home to me in the architectural practice classes I teach at MSD. Every semester students question why we would do business plans in the class as part of the syllabus. Of course, when I talk to practitioners and I tell them we teach business planning in the class at MSD they say that’s awesome. When I tell they students this they don’t really care and they don’t really get it until they themselves become practitioners. Even when I say: “you will be more employable if you understand this stuff”, they still don’t seem to get it. It might be the it’s not real until it’s real syndrome.

The “practice” lecturer syndrome 


How “design” architects see “business” architects

Also, as the so-called “practice” lecturer I constantly, get the impression, that  in some way I am written me off as some kind of accounting value managing drone who hates architectural design because I have an MBA. Yet, I love Debord and Deleuze and Guattari and late Foucault just as much as the next theoretically inclined architect.


D & G 

Of course, in other fields it is different. For example, in advertising, the dark heart of capitalism itself, the collaborative tensions between the creatives, the so called suits and the production people are acknowledged and managed well. Agencies still manage to produce great work that moves people and contributes to brand survival in the spectacle.


“Design” architect complete with mandatory jacket. 

What exactly is the business side of architecture? 

Thinking about it I am actually not sure what is meant by this. It is such a vague term and ideological prejudice. Does it mean you just want architects to make money (don’t we all want this?) Does it mean if you are “pro-business” you just do what aesthetically ignorant clients do? Does it mean you hate design and design processes? But just maybe actually, paying attention to the “business side” means architects need to pay attention to the following: Diversity,  in our team structures, strategic positioning, innovation systems, knowledge management processes, technology implementation and how we respond to emerging forms of procurement.

Oh and there is that that other area of academic and professional study that is often ignored in architecture schools, and missing from our competency standards, also relegated to the “business” side: Leadership.

Long hours, price cutting and other structural problems of the profession 

As the Sydney architect Clinton Cole eloquently argues, amongst other things, the profession is beset by a number of structural problems that impact on its well-being and competitiveness. He cites the “hugely entrenched cultural tendency to perform long hours” combined with truckloads of unpaid overtime, anomalies in charge out rates (Charging staff out at 40 hours per week but working more than this). As Clinton points out these practices disadvantage women in the profession. Or anyone else, for that matter, seeking a reasonable work life balance.

Oh and I forgot to mention  the other structural problems such as fee competition (the persistent rumours about large practice cartels price fixing low fees) and the push in some quarters, even by some so called-architects themselves, to deregulate the word architect.

The need for industry research 

Industry development backed by evidenced based research is the key to help architects  argue their case. But, as far as I can tell the AIA has had no real research function for years. The Government Architect’s across Australia are also generally deficient in this regard. So it’s great to see the Association of Consulting Architects taking up this mantle and filling some of the basic research gaps with the fine work of Gill Mathewson.

As suggested above, there is a whole range of research areas, that architects could collectively pursue for the benefit of the public, policy makers and even their clients.

7 tips for bridging the divide despite the horror of small practice

Lets face it in small practice organising and scheduling time, managing cash flow, preparing marketing materials is extremely boring. But it is stuff that needs to be done. In larger firms, let alone any firm for that matter, strategic thinking, marketing and branding, HR and management policies that promote diversity and creativity are vital. So if you are a small or solo practice in the outer suburbs or inner suburbs of a large city. What do you do? How do you avoid the quagmire of overwork, high stress and the feeling that you are always reacting from crisis to crisis.

In my experience the following things are all definitely worth considering to bridge the divide.

  1. Don’t cut your fees just to get the job.
  2. Have a business plan even if it is only two pages long.
  3. Calculate charge out rates that allow for fair work hours and profit. Stick to them.
  4. Work on your business systems.
  5. Take the time to constantly market the value of design.
  6. Do what Google does and don’t work for half a day a week. Just think or meditate.
  7. Do some research that will help strengthen your knowledge base.

Unless a practice considers acting on the above 7 points it will always struggle.

Design value and design fees are positively correlated

Of course I fear, that if you mention business systems to one of those big name alpha-male architects  that adorn the global system of architecture they look at you as if you some kind of pariah. They always leave it to someone else. As a result our profession is getting killed. It struggles to argue to clients why there is a direct relationship between design fees and design value. It struggles to shake off the overall prejudices that the broader public have about architects. More importantly, it is currently struggling to compete with other professions that claim to offer similar services.

The business-creative divide and corresponding global ideology has crippled architecture and threatens to hasten its further demise as a domain of knowledge. As a result the viability of architecture as an profession is increasingly at stake. Unless the divide is bridged we remain a naive profession full of poetic and narcissistic dreamers who are rapidly losing ground.

Architects vs. Project Managers: Rising up against the alien overlords known as Project Managers.

Yes, this month is a bit like Surviving the Design Studio’s greatest blog hits. This was also another very popular post in 2016. At a Christmas party I was surprised to meet an architect, working in local government, who said this post was good enough to be pinned up in the tearoom for all the other architects (and project managers) to see. I hope you enjoy it the second time around. 


Architecture takes a long time to learn. Designing and organising the construction of buildings is a complex process. As most architects will know even the smallest renovation can involve juggling a complex scenario of client brief, planning and building regulations, site conditions, sustainability issues, construction detailing and logistics, contractor and subcontractor capabilities and of course design itself. This is a much wider range of design and construction knowledge than many project managers are either trained in or know about.

The good

A few times in the past few weeks I have heard my architecture friends bemoan the profession of project managers. Good project managers, like good architects, will be able to make the trade offs, have the foresight and understand the  complexity of managing user requirements. Basically, good project managers understand architecture and design processes. The best project manager I have ever met was one who gained valuable experience in an architect’s office based on community buildings that involved a great deal of community consultation work. She then went on to much larger projects.

I should also say that I share an office with a project management academic. He is great. A kind of rocket scientist who has taught me a great deal about advanced quantitative decision analysis.

The bad

But bad project managers are really bad and I mean really bad. Of course some would argue that IT project managers are worse (but that’s another story). But, I worry that all the really bad ones have ended up in construction. One qualification for being a project manager is to be able to do a Gantt chart with unrealisable time outcomes that you can then bludgeon the architects and all the other consultants with. Yes, you don’t need refined or nimble negotiation skills to be a construction project manager. You just need to be a bully. Interestingly, the architects I have heard complain the most about these vermin have been female architects.

Because project managers appear to know a few more things about numbers and spreadsheets it is easy for them to tyrannize architects. As architects we are all vulnerable on this point and our lack of quantitative trading only makes us feel unworthy.

Of course I speak from a partisan point of view. This is because I think it is time architects really rebelled and rose up against the alien overlords known as project managers. Don’t give in to feelings of inferiority because you don’t feel numerate; often the project managers numbers are self-serving, dodgy, and rigid.

Blame the “bloody” architect.

But all too often the architects either individually or as a group are blamed when things go astray. Project managers love to do this.

Why is this?  I guess its related to some of the things that surround Trump’s election being elected. In the modern digitally connected world its pretty easy to run a spin campaign with no substance these days. It’s pretty easy to troll the architect, after all architects are dandified dickheads who don’t care about client needs or wishes. I think the star alpha-male architects have contributed a lot to this impression. Hopefully, as new alternative forms of practice emerge and architects are more aggressive in how they brand themselves as a group, these impressions will change.

Why architects are, oh so much, better

An architect is a highly skilled professional, usually about 7 years of training, including two years of audited and examined experience. Architects are trained to lead projects from start to finish, on time and on budget. If they don’t get this right they can be sued. They are uniquely placed to understand cost pressures in construction supply chains.  Project managers often only have an overview of these things. Architects are trained to understand client and user needs and ensure that a project is feasible from the very beginning. The problem is that all too often project managers get the architects in too late. They have already decided the wrong approach to the project’s feasibility, strategic design and often ignored risks that an architect, with more on the ground experience and a better overview of client needs as well as the broader context would have identified.

Project managers love to tell the clients what they want to hear in the early stages of the project. Architects have to tell the truth because they are usually bound by architects registration acts and PI insurance issues.

Architects are able to communicate and many are good at this. This is what they are trained to do. Architecture is in some ways a liberal arts education and communication across the project team and along the construction supply chain is essential.

Some real PM fuck ups. 

Here are some of my favourite examples:

Southern Cross Station was a low bid tender price put in by the contractor. When the architects came on board the architects wondered why there was no cost manager on the project. Basically the contractor low balled the price to get the job. All the other tenders for the project were 25% above. Lo and behold the final price was 25% above. The contractor then decided in the media to push the blame on to the architects. You can read about it here and I think this situation really poisoned my view of project managers and contractors. It’s a pretty cheap shot to blame the architect all because of public antipathy and punter distrust of design aesthetics.


Federation Square is a case in point. This facility has now served the public of the City of Melbourne admirably. It actually works as a fine public space alongside its public institutions and commercial spaces. It is a building that is a legacy project that will serve the city’s future for many years to come.  Yet at the time the architects were excoriated for trying to uphold standards of construction and design decency for the project. You can read about some of it here. The meddling of politicians in the project and the hacking off of the Western shard was one of the most despicable anti-architecture campaigns I have ever witnessed.

Another example: The problems with the $16.2B Commonwealth’s Building the Education Revolution (BER) was not the result of architects. It was the result of project managers stuffing up. You can read all about it here. Schools that managed their own affairs with architects did better than those BER schools managed by Project Managers.

Architects understand cost trade-offs

The rise of project managers can be attributed to the impression that architects are not suitable to manage projects because they are not sufficiently focused on time and cost outcomes. In a 2011 paper we published which looked at how architects work with Quantity Surveyors we concluded that an important thing that architects contributed to projects, amongst other things, was the ability to make complex finishes and material tradeoffs in the clients favour. You can get the paper here.

Architects understand final results

In value management and cost reduction exercises it is the architect who is best positioned to uphold and fight for the best materials and finishes for the sake of the project. Architects are uniquely placed to do this because project managers and few other consultants or trades in the building and construction industry have an overview of how it all works.


Architects understand heritage issues 

Project manager’s, by virtue of their training, wouldn’t have a clue about material finishes in either domestic, community or public projects. A quantitative Gantt chart jockey is not going to be the sort of person you should trust with complex decision about your domestic reno,  legacy building or your facility designed to bolster your community.

Another case in point is the Harold Holt Pool. The project manager employed by Stonnington Council on the pool redevelopment really had no idea bout the modernist heritage values associated with the pool. You can read about that here.


Architects understand how to integrate systems

In some industry segments client expectations have driven the pressures for unrealistic time frames and low budgets. This has been a significant factor in the continuing use of project managers in the construction and development industry. In the dark dim past it was the architect who managed, organised and supervised the construction process. It was the architect who was the single point of communication. I would argue that Architects are still the best people to lead integrated construction projects This is primarily because of their training architects are supremely placed as system integrators.

For the last 30 years architects have bemoaned the fact that project managers have taken over  their role. Of course it’s easy for project managers to blame the architect. I am sure many architects reading this will have stories about project managers with poor integration skills. A good project manager like the best architects can integrate systems and  make the trade offs. Most of all good project managers should have the foresight to see what is coming down the line. And yes, a good project manager treats the architect with respect.

Rise up !


So next time, as an architect you are being set-up-to-fail by some cone-headed low-grade project manager, clutching spreadsheets with no idea about design, construction processes or user requirements call them out. Its time for architects to rise up against their alien project manager overlords. When the clients work that out as well our cities, community institutions and housing will be suitable for the future.

The Double Whammy Stigma: What architectural academics do over January in Australia.

Happy New Year to all regular readers and visitors to this blog. if you read this blog post shortly after it’s posted I will still be on holiday.. This year I am on a road trip to Queensland to K’Gari traditional home of the Badtjala people. This was a early 2017 and popular blog on the travails of being an architectural academic. I have reposted it. I think it expresses a little about the incoherent simplicity of national university policy and the populist anti-design sentiments that seem to bedevil architects.

I know many international readers of this blog will imagine me lolling about on  beaches, surfing the waves, driving across the dunes, wrestling Crocs, or drinking in the pubs. Of course when I look at the Instagram and Facebook feeds of the other architectural academics I know they are all having a great time over summer. Maybe the new social media landscape is what is giving people the impression that architectural academics are slack arses who do very little when the students are not around. On Instagram my fellow academics are on beaches, in forests and far flung places like Central Java, Coolangatta,  and New York City. Mostly they all seem like they are eating a lot of gelato ice cream and chugging down the French champagne. But that’s only how it looks.

In anycase I have got sick of going to dinner parties over the holidays and people saying, “so I guess you have 3 months of holidays with no students around.” Generally the conversation goes something like this:

Fellow Guest: Great to meet you I hear you are an academic.

Peter R: Yes, that’s right.

Fellow Guest: I guess you have holidays now for a few months that the students are gone.

Peter R: Like most people we only get four weeks off a year. 

Fellow Guest: Oh huh really !??!?

Or maybe ordinary people, whatever that category is, have a distrust of expertise and think that it’s all bullshit. Because, you know, teaching at a university is a bludge job anyway. A job that is entirely funded by the public purse and one where you get to travel a lot and all you are doing all day is thinking and writing and researching stuff that no one gives a toss about anyway. Not to mention the fact that you are hanging out down the pub all the time with the students.

The above summer conversation is not so different from the other one architects have all the time.

Fellow Guest: Great to meet you I hear you are an architect.

Peter R: Yes that’s correct.

Fellow Guest: That’s INTERESTING. My partner (brother, sister, boyfriend, fill in the relationship here) always wanted to be an architect. But they decided to be an economist, lawyer, orthodontist or management consultant instead. 


Fellow Guest: I was going to employ and architect, when we did our renovation, but we decided it was too expensive to get an architect so we got the builder, draftsperson to do it.

I mean architects are so rich and all they are doing is really really really big white houses for rich people. Houses full of white Italian bathrooms and marble and Cinemas. Or they are doing whacky buildings with crazy roofs. It’s like a double whammy for me because: holy Mother of baby Jeezus I am an architectural academic. What a stigma.

Its amazing to think there are people who still think that working as an academic means that you have a bludge, as some might call it in Australia, job for life (I wont bore you with the onerous and narrow KPI regime we have to work under). My university facilty is essentially a not for profit business with revenues in excess of $50M or so. I wish people would understand this. Most of that revenue comes from teaching and international students. Most universities use teaching revenue to cross subsidse research programs. In Australia the education sector is the third largest export earner after coal and iron ore. That could be a good reason for our Federal government to have a decent policy on universities and university funding.

But there has been a lot of uncertainty in the higher education policy realm and so far not much has happened in regards to Commonwealth policy.

Many people I know in universities are employed on casual contracts and this is particularly difficult for female academics as set out in this report. It is also difficult for our young academics who are the best and the brightest. But, why would the punters care, when our politicians will always jump through hoops when it comes to the car industry or worse still the coal mining industry.

Maybe the above is because in Universities there is still mindless talk about universities needing to be like corporates. It’s similiar to the Trump phenomena. Lets try and run the university, or in Trump’s case the country, like a so called “business”. A university is a complex entity in terms of its operation. How it generates both research knowledge as well as revenues to support itself is quite different to a NASDAQ stock or a mining company or any kind of listed company for that matter.

During a change management program I was witness too it was horrific to see a executive manager say to a whole bunch of people about to be made redundant: “Thats how they do it in the corporate world.”  So much for managerial intelligence and authentic leadership when you have these kinds of brutal mantras alive and well in your institution. After that some of my colleagues wondered why I had lost faith and trust in the organisation. I have more faith in it now.

I am heartened by the fact that  my university supports an entrepreneurial start up program that I think is really great. As well as the fact that that my university is currently promoting and advertising its research itself with advertising on bus shelters around my city. Its a great way to get ordinary people to associate universities with their core task of conducting research.

If only the architects would do the same and advertise at a macro level and radically promote the value they add to our urban spaces, communities, policy and culture. That might go some way to me avoiding the double whammy and stigma of being an architectural academic.

No matter where you are located, or how you are placed, in the great global game of architecture, have a great 2018. I am looking forward to another incredible Surviving the Design Studio, year and really looking forward to interacting with those of you who faithfully read this blog.