As someone said to me if you are going to do research in architecture don’t dabble in it. Either do it as pure research or do it as serious applied research, at the other end of the chain, which will give you some kind of competitive advantage. But don’t dabble.
Wild and crazy Design Thinking is central to architecture. But if you want to be a great BIM Monkey just go for that linear problem solving, get it done one quickly, jam that round problem into square hole type of thinking.
The challenge for architects, is to adapt in a competitive global system that is increasingly flexible and indeterminate. This is a system where the project itself has, in a manner of speaking, disappeared.
This issue is a train wreck of big brands, naive and not so naive political populism; ignorance about architecture and conflicting theories of architecture, planning and urban design .
the risks managed by architects as they undertake projects, and the risks they must manage in their everyday lives are linked
Not only do architects have to face the challenges of designing great architecture but they also have the challenges of educating and working around evil clients.