Last week I blogged about branding and I got some comments back saying that it was all about the actual design of the building and “branding” was a superficial concept. Of course, design should be paramount. In this week’s longer… Read More ›
Month: October 2016
Loathing the the bow-tied, botoxed yellow traced architect dandy: In search of a new brand strategy for Australian architecture.
This week I consider the necessity of taking a more spohisticated approach to branding the architectural profession. Recently a friend told me the story of visiting an eminent architect on the weekend in his specially designed holiday house. My friend… Read More ›
This week I discuss the need to acknowledge wicked problems in architecture. Why have our two consuls and praetors come out today wearing their embroidered, their scarlet togas? Why have they put on bracelets with so many amethysts, and rings… Read More ›
Surviving the Design Studio: 10 things design tutors really really hate (and like) about Archi students.
This week I discuss how to make the most of being in a design studio at architecture school. I will keep this one short and simple. The following is based on my own experiences and I was trying to figure… Read More ›
Research is vital to architectural practice. So I thought I would rewrite, revise and update some of the practical comments from a previous post from December 2015. Research and Development is central to any relationship, engagement or linkage between architecture… Read More ›