For architects, in this day and age its all about the brand.
Not seeing REM in person wasnt the end of the world.
We have just had the Ecocity 2017 world summit or conference in my city. Al Gore came to speak about his work and he received an honorary doctorate from my university. I didn’t attend the conference but the spin round… Read More ›
One of my most popular posts in 2016 was the one about Bjarke Ingels being evil because he had hair. But then I thought what about Australian architects. How much hair do they have? What about their hair? How is… Read More ›
Loathing the the bow-tied, botoxed yellow traced architect dandy: In search of a new brand strategy for Australian architecture.
This week I consider the necessity of taking a more spohisticated approach to branding the architectural profession. Recently a friend told me the story of visiting an eminent architect on the weekend in his specially designed holiday house. My friend… Read More ›